Marketing Made Easy Reformatted for Ebook Devices Edition eBook Kevin Epstein
Download As PDF : Marketing Made Easy Reformatted for Ebook Devices Edition eBook Kevin Epstein 
"Marketing Made Easy" is a straightforward, buzzword-free, step-by-step introduction to marketing and guide to building marketing programs, designed for Non-Marketing professionals.
This no-nonsense, hands-on manual is the entrepreneurial marketers' battle plan for a successful marketing program. Marketing Made Easy contains specific action steps and to-do lists for every step of the marketing process. Real-world anecdotes and specific examples from well-known start-ups demonstrate the book's practical skills.
Author Kevin Epstein cuts through the buzzwords and marketing jargon to offer you cutting-edge advice on a variety of traditional and high-tech tools, and the full marketing process, from planning to execution to retention... and beyond.
Endorsed by Marketing luminaries, this easy read is a keeper for those new to marketing and those seeking to advance alike.
Marketing Made Easy Reformatted for Ebook Devices Edition eBook Kevin Epstein
Entrepreneurial companies, in need of immediate revenues, have a down to earth attitude. Marketing makes leads, leads make customers, customers bring revenues. The entire focus of the is how to do marketing to get money in the shortest time possible. This is not a metaphor. This is a formula: If a customer prospect may buy a $1,000 and the marketeer or sales person has $50 an hour s/he must spend a maximum of 10 hours to have at least 50% margin profit per person. And so on. How many leads we need to close 4 customers? These are classical sales questions, and are answered in this marketing book. Leads collection relevant to a given product are very specific. In the last years, pioneered by Google and Yahoo, these techniques can identify, from the click-through patterns of a visitor, what interest they have, and sending them focused proposals. Anyone is seeing this on Amazon. They propose products you searched for before, the moment you land on the home page. The book touches this subject on page 68 to 71, but on a next edition, the content can be updated.The book has a lively way to rephrase common sense advise, like "watch the hands, not mouth" (translation "read the body language"), "watch cause" (translation "is the customer ready to buy? Why") or my favorite "Incrementalism" (Translation: don't start from scratch: take all competitor's customer presentations you know of, hire their sales people and call into their accounts")
Is this practical? You bet! Is it original? Yes here, no there. Is it useful? Yes, Yes, Yes. Is it a good book? Yes if you are an entrepreneur and no wonder the book is published by the Entrepreneur Magazine press. Is this boring? Hell, no. An easy and optimistic read.
Product details
|
Tags : Marketing Made Easy (Reformatted for Ebook Devices Edition) - Kindle edition by Kevin Epstein. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Marketing Made Easy (Reformatted for Ebook Devices Edition).,ebook,Kevin Epstein,Marketing Made Easy (Reformatted for Ebook Devices Edition),Entrepreneur Press McGraw Hill,BUSINESS & ECONOMICS Marketing General,BUSINESS & ECONOMICS Small Business
People also read other books :
- Live Die Live Again Ron Irwin 9781312533363 Books
- 1984 [Dec 01 2009] George Orwell George Orwell 9788183520706 Books
- TexMex Cuisine A Cookbook of Authentic TexMex Foods JR Stevens 9781520490366 Books
- Rita and the Parrot Haitian Creole Creole Edition Marie Carole Jeune Larimer Saincilus 9781601953179 Books
- Four Blue Eggs eBook Amy Nawrocki
Marketing Made Easy Reformatted for Ebook Devices Edition eBook Kevin Epstein Reviews
Not what I was looking for.not interesting
I purchased version of “Marketing Made Easy” book, but its layout is weird and has some strange characters when viewed using viewer on the PC. So, I ended up purchasing paper copy of the book from the local store.
Kevin's book gets the ball started on marketing. The book has helped me create my own marketing plan. I'm avoiding pitfalls and thinking in new ways about what, how and why certain plans work.
Clean, crisp and to the point! This is a great read on the do's and dont's of marketing. There's a lot of practical information in the book and it de-mystifies the marketing principles and methodologies.
Easy to read and understand....
A marketing digest - for everyone.
The PDf version is excellent. As I have mentioned under the other review, the subject matter is instructive and informative.
This is a wonderful means of understanding 21st century marketing needs...
This is an excellent guide for anyone wanting to expand either personal horizons or business outreach. The author does an outstanding job of laying the groundwork for solid and informative marketing strategies. I, in addition have the pleasure and privilege of taking the class in Stanford University's Business School with Kevin. The interactions are dynamic, instructional, well formatted and helpful
Entrepreneurial companies, in need of immediate revenues, have a down to earth attitude. Marketing makes leads, leads make customers, customers bring revenues. The entire focus of the is how to do marketing to get money in the shortest time possible. This is not a metaphor. This is a formula If a customer prospect may buy a $1,000 and the marketeer or sales person has $50 an hour s/he must spend a maximum of 10 hours to have at least 50% margin profit per person. And so on. How many leads we need to close 4 customers? These are classical sales questions, and are answered in this marketing book. Leads collection relevant to a given product are very specific. In the last years, pioneered by Google and Yahoo, these techniques can identify, from the click-through patterns of a visitor, what interest they have, and sending them focused proposals. Anyone is seeing this on . They propose products you searched for before, the moment you land on the home page. The book touches this subject on page 68 to 71, but on a next edition, the content can be updated.
The book has a lively way to rephrase common sense advise, like "watch the hands, not mouth" (translation "read the body language"), "watch cause" (translation "is the customer ready to buy? Why") or my favorite "Incrementalism" (Translation don't start from scratch take all competitor's customer presentations you know of, hire their sales people and call into their accounts")
Is this practical? You bet! Is it original? Yes here, no there. Is it useful? Yes, Yes, Yes. Is it a good book? Yes if you are an entrepreneur and no wonder the book is published by the Entrepreneur Magazine press. Is this boring? Hell, no. An easy and optimistic read.
0 Response to "∎ Libro Free Marketing Made Easy Reformatted for Ebook Devices Edition eBook Kevin Epstein"
Post a Comment